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Week#10: Affiliate Wars

Books have been flying off the shelves since we launched our $20 CPA. Instead of paying affiliates 40% commission, we guaranteed a $20 payment for every book they sell.

Week #9: Renaming the Book and Changing the Funnel

I'm sure the #1 question you're going to ask me after reading the title of this post is "why in the world would you change the name of your book, Russell?!"

Week #8: Virtual Book Tour

We were up all night the night before the launch getting the funnel ready. Then we were we up early in the morning working up until the minute it went live.

Week #7: Launch Day!

18 months I've been working on this book. 18 months I've been stressing about the message. Over that time, as you've seen, I've had tons of sleepless nights to get this thing perfect.

Week #6: Becoming Batman So I Can Sell More Books

One of the big parts of the affiliate launch is to figure out what cool prizes affiliates will want to get. Most will do similar things... Apple Watches, iPads, iPhones, etc. But I wanted to do something different.

Week #5: Preview Chapters Building the Hype

We put together the second package for our Dream 100. If you remember from the first blog post about the Dream 100 we sent a package that had a blank copy of the Expert Secrets book.

Week #4: Teasing Expert Secrets and the Audio Book

Of all the things I could have possibly given that audience I felt that that was the most important because it's what gives you the big shift away from just making money to building a movement... from being an expert to building a tribe.

Week #3: Finally Submitted My Book to the Publisher!

This week has been crazy... We moved our entire office to the new ClickFunnels International Headquarters

Week #2: Assembling the Dream 100

Most successful influencers that could sell a lot of your books have promotional calendars. But usually these people spend 90% of their time promoting their own products and services and maybe 10% towards other people...

Week #1: Join Me On My Journey To Sell 1,000,000 Copies Of My New Book!

I've been trying to blog for over ten years now and it never goes past over one or two blog posts ever. And I realized the other day the reason why...


The beginning of my journey to

1,000,000

books sold

Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.