Monthly Archives: May 2017

Week#10: Affiliate Wars

Last week has been legitimately insane! Books have been flying off the shelves since we launched our $20 CPA. Instead of paying affiliates 40% commission, we guaranteed a $20 payment for every book they sell. We knew it was going to get crazy but it went beyond what we expected. There’s been three crazy things […]

Posted in 20k to 100k books | 121 Comments

Week #9: Renaming the Book and Changing the Funnel

I’m sure the #1 question you’re going to ask me after reading the title of this post is “why in the world would you change the name of your book, Russell?!” Well, it’s still called “Expert Secrets” but I did change the subtitle. When I was writing this book I focused on the fact that […]

Posted in 20k to 100k books | 3 Comments

Russell Brunson

Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.