Category Archives: 20k to 100k books

Week #12: 66K Books Sold… The Aftermath

The last six weeks has been insane! Between doing a million Facebook Lives, tons of interviews, selling a ton of books, selling a coaching program, changing the funnel three or four times, and about a million other things we’re doing, I can’t believe we got everything done. Total stats as of today: 59,000 have bought […]


Week #11: The 7-Day Launch

We’ve sold a lot of Expert Secrets books during our 4 week launch. You might think that we’d wait a few weeks or months before releasing the next thing. But a lot of people don’t realize that the best time to launch a coaching or implementation program is right at the end of your product launch. But we’ve found […]

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Week#10: Affiliate Wars

Last week has been legitimately insane! Books have been flying off the shelves since we launched our $20 CPA. Instead of paying affiliates 40% commission, we guaranteed a $20 payment for every book they sell. We knew it was going to get crazy but it went beyond what we expected. There’s been three crazy things […]


Week #9: Renaming the Book and Changing the Funnel

I’m sure the #1 question you’re going to ask me after reading the title of this post is “why in the world would you change the name of your book, Russell?!” Well, it’s still called “Expert Secrets” but I did change the subtitle. When I was writing this book I focused on the fact that […]


Russell Brunson

Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.